Apple Launches Apple Store App

Apple has introduced a free mobile application, the Apple Store App, that allows users in the U.S. to buy Apple products including the new iPhone 4, directly from their iPhone or iPod touch.

The new Apple Store app allows users to find an Apple retail store in their local area and make reservations for retail services including free tech support and advice at the Genius Bar, personal shopping appointments and personal training sessions through Apple's One to One program.

Users can also shop the selection of more than 1,000 products and accessories available from the Apple Online Store, get Apple product news, read customer reviews and get answers to their product questions.